Why Your VA Should NOT Be Your Social Seller

So you know how important it is to have somebody other than you who is responsible for driving revenue in your organization…

And you’re on board with creating a social selling position on your team…

What happens now?

For many people, the next step is turning their virtual assistant into a social seller — which I do NOT recommend doing.

There are some incredible virtual assistants out there who love talking to people, love building relationships, and 1000% have what it takes to be a great social seller.

But that’s not what I’m talking about today. 

So often, I see business owners look around at their team and say, “hey, we have this VA we really like, why not up their routine a little bit instead of hiring and training someone new?”

And while this could be a good solution, most of the time it ends up frustrating you, frustrating your virtual assistant, and leaving money on the table during your next launch. 

Your virtual assistant is a task manager inside of your business. 

You hired them to get stuff off of your plate, so you have more time to do the things you should be doing as a CEO. 

But the skill set that makes someone an excellent task manager isn’t always the skill set that makes an excellent salesperson.

Additionally, your social seller can’t “just” be seen as a virtual assistant. They need to be seen as a trusted advisor inside of your organization, someone your potential clients want to talk to and have conversations with.

Before launching the Social Sellers Academy, I had a Facebook community where my community manager doubled as my social seller. 

I made the mistake of not elevating her celebrity in any way, which caused potential clients to think of her as my assistant rather than someone who could really help them grow their business.

They didn’t see her as that trusted advisor and partner in my business, so while they loved how helpful she was, they had no interest in getting on a call with her.

I’m not in any way, shape, or form saying that your virtual assistant won’t make an excellent social seller.

But, in most cases, the person who does all the day-to-day tasks to keep the business running can’t ALSO be the person who goes out into the world, builds relationships, and signs new clients. 

Your virtual assistant is the doer and your social seller is the thinker. 

Those are two dramatically different skill sets, and in my opinion, two dramatically different pay scales. 

So if you’re looking through your organization chart and assigning roles and tasks, consider this:

The social seller’s responsibility is to go out into the world, build relationships, and drive revenue. And that is not something that can be done in five or 10 hours a week. 

So while both a virtual assistant AND a social seller are hugely important and invaluable to your business, it’s important that you understand the difference between the two roles.

 

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