If you’re not a coach and you’re not a course creator… Do you need a social seller?
The short answer to that question is yes, you do!
The truth is, a social seller becomes necessary the second you, the CEO, become the bottleneck in your business.
And you being the bottleneck is not necessarily a bad thing! In fact, it’s a natural progression as your business grows.
Consider this: If you’re the only one responsible for selling in your business, sooner or later, you won’t be able to take on as many clients as you would like — you simply won’t have enough time.
That’s where a social seller comes in.
The role of a social seller may be a newer concept, but it’s actually based around the very common role of an outside sales reps in a traditional company.
The outside sales rep is the person on the team who goes out into the world and builds relationships, networks, and does all of those different things. As you can imagine, that person is never the CEO of the company!
Therefore, any company that is having person-to-person sales conversations with its prospects can benefit from having a social seller.
If you’re unsure whether your company really needs a social seller, try thinking about it in terms of return on investment.
If you were to hire a social seller, how many sales would that person need to close every single month to cover the cost of their salary and commission?
How long would it reasonably take them to get to that point?
And when they did reach that point, what would that free you up to do?
Could you serve more clients, or serve your current clients better? Could you focus on growing and mentoring your team?
From there, it’s quite simple to do the math and work backwards to determine whether or not your business could benefit from a social seller.